Advertising Victorias Secret Essay Example for Free

Advertising Victorias Secret Essay Victorias Secret is a retail seller of womens clothing and beauty goods, but is most familiar as a dealer of lingerie. Victorias Secret had retailing of more than US$ 2.6 billion through their over 900 retail stores in the U.S. in 2005. In Joseph Jaffes Life After the 30-Second Spot,† he looks at how the mode that most companies and organizations believe is the best way to get their point crosswise to customers and projection television advertisements. It is significant to note that its not that the ads arent imaginative, inventive, or are not talking the verbal communication of the spectator no less than for the most part that has sourced the need for a life after this type of marketing, its the empowerment of all of us in the marketplace, letting the people call the shots for maybe the first time in a long, long while. Victorias Secret was six money losing lingerie stores and a successful catalog when Wexner bought the company in 1982. It was a business aimed at making men comfortable buying lingerie. But what Wexner saw was an essential appeal to women. From its inception, Victorias Secrets telephone operators were trained to be soothingly supportive when embarrassed males called. You dont know your ladys bra size? No problem. Do you know where she keeps them? Okay, look on the edge of the strap and it will tell you the size. Today almost exclusively women for women who are mainly buying to please themselves run Victoria’s Secret. Doing only $7 million when Wexner bought it, the business grossed nearly $1.8 billion in 2003, two-thirds from the stores. Wexner was at his best, grasping the potential of Victorias Secret and then realizing that potential. He created stores that enhanced a mood: pretty but not overtly sexy, with satin nightgowns hung on the walls, a color-coordinated spread of undergarments on tables and plenty of room to mill about on thick carpeting. Thus coddled, the Victorias Secret customer buys eight to ten bras a year; the typical American woman buys two. Weve made women consider the bra and panty part of their fashion wardrobe, says Grace Nichols, 48, chief executive of Victorias Secret stores. A woman buys an aqua satin bra from Victorias Secret in the same way she buys a new lipstick color, to cheer up, to feel better or to indulge herself. Narcissism is real, says Wexner. Its the key to the business. The stores and catalog arc now run separately and carry mostly different goods, with only about 5% overlap. But they reinforce each other. FORBES estimates between 200 million and 240 million catalogs are mailed to 10 million peoplewith some getting as many as 45 catalogs a year. As much as generating mail-order and 800-number business, the catalogs stimulate women to visit the stores. Were in the customers face on a regular basis, Nichols says. She has plans to go from 600 Victorias Secret stores to as many as 1,000 stores, adding 50 a year, even without expanding abroad. Six years ago Victorias Secret introduced a line of scented bath gels, soaps and lotions. These products are indulgence-oriented, so we saw a great emotional marriage between the two products, says Nichols. The line now constitutes $180 million in revenues and 15% of sales, with better than 50% gross margins. Not rock music but Vivaldi and Beethoven pour softly from the loud-speakers in Victorias Secret stores. Customers started requesting tapes and CDs. Why not? Since 1989 the stores have sold more than 10 million tapes and CDs, recorded by the London Symphony Orchestra for the Victorias Secret label. Cynthia Fedus, chief executive of the catalog operation since 1988, also made major changes. Out went the steamy shots of scantily dad males and females grappling, ogling or embracing each other that were common under her male predecessor. In came a mannered, aristocratic look with British affectations. Though headquartered in New York, the catalog first listed a London address on the cover. But when people started showing up at that address, an administrative office, it was dropped. The catalog still states a price in pounds. It became aspirational, with older models posing in rich-looking, lovely settings, she says. Sales doubled her first year, to more than $100 million. Fedus also added to the lingerie a line of sportswear and evening wear, which has become 60% of sales. A supplemental swimwear issue debuted, bringing in $12 million in sales. There followed a country issue with rustic clothing and Timberland shoes. Leslie Wexner has always understood that retailing and show business are first cousins. Victorias Secret has become a powerful mainstream retailing brand image. Why. Those with a taste for pop psychology speculate that professional women, denied highly feminine clothes at the office, want to wear ultra-feminine garments underneath. Such talk bores pragmatic Nichols. I could tell you any bullshit you want to hear, she snaps, but youll find the [lingerie] category hasnt grown; weve just grabbed market share. Victorias Secret has aided; perchance more than any other product attract notice to the lingerie industry. Their advertising operations, together with the Victorias Secret Lingerie Catalog and Victorias Secret Fashion Show are visually attractive and contentious. The notice received by Victorias Secret for their violent advertising campaigns has produced invaluable rumor and media bytes to further augment the Victorias Secret brand. References Joseph Jaffe, 2005, Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional, Publisher: John Wiley ; Sons Inc

Familial DNA Searching Essay -- Genetics

Nowadays, DNA is a crucial component of a crime scene investigation, used to both to identify perpetrators from crime scenes and to determine a suspect’s guilt or innocence (Butler, 2005). The method of constructing a distinctive â€Å"fingerprint† from an individual’s DNA was first described by Alec Jeffreys in 1985. He discovered regions of repetitions of nucleotides inherent in DNA strands that differed from person to person (now known as variable number of tandem repeats, or VNTRs), and developed a technique to adjust the length variation into a definitive identity marker (Butler, 2005). Since then, DNA fingerprinting has been refined to be an indispensible source of evidence, expanded into multiple methods befitting different types of DNA samples. One of the more controversial practices of DNA forensics is familial DNA searching, which takes partial, rather than exact, matches between crime scene DNA and DNA stored in a public database as possible leads for further examination and information about the suspect. Using familial DNA searching for investigative purposes is a reliable and advantageous method to convict criminals. Familial DNA searching works by using the combined DNA index system (CODIS) to compare DNA samples taken from crime scenes to DNA profiles already recorded in the local, state, or national criminal DNA database. There are many indexes in the database; two of the largest are the offender index, a catalogue of DNA profiles from previously convicted felons, and the forensic index, a catalogue of DNA from crime-scenes. A DNA sample is run through the database by CODIS’ matching algorithm that searches the indexes against one another to generate matches according to how often base pairs, or â€Å"markers,† repeat in th... ...of Justice, 1 Sept. 2011. Keiper L. More states use familial DNA as powerful forensic search tool. Reuters [Internet]. 2011 [cited May 16 2012]; N. page. Available from: http://www.reuters.com/article/2011/03/30/us-crime-dna-familial-idUSTRE72T2QS20110330. Riley S. How familial DNA can help crime victims. The Grio [Internet]. 2010 [cited 16 May 2012]; N. page. Available from: http://www.thegrio.com/opinion/how-familial-dna-can-help-crime-victims.php. Singer N. In Fighting Crime, How Wide Should a Genetic Net Reach? The New York Times [Internet]. 2010 [cited 21 May 2012]; N. page. Available from: http://www.nytimes.com/2010/07/25/business/25stream.html?_r=1. Steinhauer J. â€Å"Grim Sleeper† Arrest Fans Debate on DNA Use. The New York Times [Internet]. 2010 [cited 21 May 2012]; N page. Available from: http://www.nytimes.com/2010/07/09/us/09sleeper.html?pagewanted=all.

Pangloss and Martin: Fate and Reality

As far as my simple self could deduce from Voltaire's Candide, Pangloss and Martin are as different as they are wise when it comes to the brightness or, in Martin's case, the darkness with which they view the world. Pangloss is evidently a man of knowing and has put much thought Into his philosophy that â€Å"everything Is for the best In the physical as well as the moral universe and nothing could be otherwise†¦ Quite the optimist, he went about life accepting things the way they were, putting up little fight nd attributing everything to the will of God or whatever higher power runs this universe (fate). I'd Ilke to think that Pangloss even looked forward to living life, gathering experiences even If they werent exactly Ideal. Martin on the other hand, finds life very depressing what with having no one to love and nothing to look forward to; he sees no goodness in his fellow man and no happiness in any situation and often expresses exasperation with life.The Interesting thing about him however Is that he carries still this energy, an angry passion if you will. o live as well as he can (i. e. Martin decides to hang around with Candide because he has nothing to his name while Candide is flowing with riches and people treat the rich much better than those who have none); he's actually a dark version of a realist, I think. Personally, find Martin to be a much better companion to be with for rather than Just placidly allow things to run way they do, he decides to take action and make things better in spite of his supposedly being fed up with the way the universe is.

Arguments of Todays Society - 5576 Words

I. Benefits of Legalization Currently most everywhere in the United States, our legal system penalizes prostitutes and their customers for what they do as consenting adults. Money is still spent on law enforcement efforts to catch prostitutes and their customers. Once caught, justice departments have to process these people through very expensive systems. What are the end results? Police personnel and courtrooms are overburdened with these cases, having little or no impact on prostitution. The prostitutes and their customers pay their fines and are back to the streets in no time in a revolving door process. Catch and release may work for recreational fishing but it has no deterring affect on prostitution. Making prostitution legal will†¦show more content†¦safety, of the product. In attempts to prohibit alcohol consumption through the Volstead Act, spending by the Bureau of Prohibition went from $4.4 million to $13.4 million annually. Spending by the Coast Guard was an average $13 million per year in the 1920s for prohibition alone [Mark Thornton]. In fact when per capita costs are analyzed, spending more to curb behavior did literally nothing against consumption, making a total mockery of law enforcement efforts. Social irresponsibility of this magnitude during the depression was horrific when considering how these monies could have been spent to do good for society. Programs could have been developed to help the unemployed. Healthcare could have been expanded to include social programs to drive down high suicide rates. It was thought prohibition would put an end to many social problems but it actually created many more. Increasing the number of laws runs a risk of creating more criminals, and that is exactly what had happened. Jails became filled. Government spending to pay for the housing and maintenance of these criminals went up [Mark Thornton]. Compounded by the lack of intake from alcohol tax, it placed huge dents on public coffers. Prohibition caused many problems related to criminal activity. There was a causal link between prohibition and an increase in homicides. During prohibition, homicide rates increased over 66%. After prohibition was repealed on Dec. 5, 1933, the homicide rate immediatelyShow MoreRelatedCritical Argument Analysis802 Words   |  4 Pagesof fear† itself† (Furedi, 2007, pg. 1). In stating his argument that† fear is playing a key role in the twenty-first century† he is making a claim without any support to back his statement at this time (Furedi, 2001, pg.1). The style of Furedi’s writing is a mixture between formal and informal, in the range of semiformal. The purpose of Furedi’s essay was to convey the notions that fear are attached to many events that surround today’s society. 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